We are very fortunate to have received generous funding from @leverhulme.ac.uk to investigate the psychology of antibiotic-related judgements.
With @mlisi.bsky.social @mariejuanchich.bsky.social and @evakrockow.bsky.social
More about the award here: www.flipsnack.com/leverhulmetr...
New research by @evakrockow.bsky.social et al. finds #AMR messages too technical and unclear
We need clearer, more relatable comms to drive change:
doi.org/10.1093/jaca...
@evakrockow.bsky.social @bsacandjac.bsky.social #JACAMRNews #IDSky
Flipsnack is a digital catalog maker that makes it easy to create, publish and share html5 flipbooks. Upload a PDF or design from scratch flyers, magazines, books and more.
The Trust’s latest Newsletter is out now! Read about egg surface-sperm coevolution, depathologising research culture through disability and neurodivergence, property hegemony and urban futures in Seoul, and much more: leverhulme.ac.uk/newsletter
The toolkit features:
- A library of ready-made metaphor posters
- Templates to adjust existing metaphor posters
- AI prompts that allow communicators to produce additional brand-aligned graphics
🚨Preprint alert! We analysed discourse on phage therapy across social media. Most posts were science‑focused, but some misinformation and even horror‑themed phage fiction appeared.
đź’¬Better communication is essential to support awareness & acceptance of phage therapy.
osf.io/preprints/ps...
Drawing on our analysis of how metaphors are currently used in public discourse, alongside a recent Delphi study with #AMR communication experts, we’ve developed a flexible toolkit that brings 38 metaphor-based health messages to life.
Please share and join the conversation! The toolkit is free to use – if you post about it, please use #SMARTMetaphors.
Thanks to all project collaborators and Seed Creativity, who did a fabulous job on the graphic design!
Leverhulme Trust
The result? Accessible, ready-to-use materials designed to help public health communicators engage audiences more effectively – and support more informed decisions about antibiotic use.
I’m passionate about research impact beyond academic audiences.
So I'm particularly excited to share the SMART (Strategic Metaphors for Antibiotic Resistance) Toolkit - a free, research-informed resource to support clearer communication about antibiotic resistance.
smart.le.ac.uk
#SMARTMetaphors
💊Antibiotics are our invisible infrastructure—like fossil fuels, we’re burning through them. 🔥
đź‘ŹRefreshing metaphor, which links in with my own ongoing work!
#AMR #HealthComms
www.theguardian.com/books/2025/a...
