tl;dr: a two-minute video summary to whet the appetite.
youtube.com/shorts/xOP8t...
Matthew Barnfield
tl;dr (but do read it!): less educated, older, more men than women, dissatisfied, anti-immigration/'woke'/EU, and reckon welfare benefits are too generous.
This chapter examines the character of support for Reform, how it has evolved since the 2024 election and possible explanations for the party's rise.
