This ad is one thing and also recently, I taught an adult bike lesson for a woman worried about her riding skills (turned out basically she had her seat way too high for an inexperienced rider, thanks bike store bros) and she showed up with a helmet they had sold her at REI
-THAT COST $200
Elle
Some people will say this REI ad was AI generated. I choose to believe that they have finally embraced the power of “reach around bars,” and acknowledged the bourgeois redundancy of having two pedals.
