Market and publicize your backlist.
Market and publicize your backlist.
Market and publicize your backlist.
Market and publicize your backlist.
Market and publicize your backlist.
I KNOW preorders are super important for books, but they're also not how consumers find products, so like... just remember the long tail.
People want to go into a place, pick up a thing, and enjoy it. Build more infrastructure around the period of time when readers can actually be consumers.
