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OK! So my suspicion here is that the role of AI in this fiasco is overexaggerated because the company is trying to find a scapegoat that isn't "Korean Starbucks is run by conservatives and Korean conservatives' brains have rotted from the inside out."
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sarah jeong
This story is wild! I wonder if we can get @sarahjeong.bsky.social to Koreasplain this scandal for us.
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Voline
So Starbucks in South Korea ran a set of ads for a 'tank' coffee thermos and used words that seemed to disrespect the protests which has led to a boycott, CEOs stepping down, public apologies, and now, arrests. Buried in the article below is the reason: AI www.theguardian.com/world/2026/j...
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How a Starbucks marketing stunt spiralled into mass boycotts in South Korea
A botched tumbler promotion on the anniversary of a pro-democracy massacre unleashed a boycott, police investigation and political firestorm
www.theguardian.com
Tobias S. Buckell