New! (Re)Inventing influence: valuation and justification in the influencer marketing industry @arturoarriagada.bsky.social & @mvaldeb.bsky.social www.tandfonline.com/doi/full/10....
This article examines how influencer marketing companies and their algorithmic tools define and measure ‘influence' in Latin America. Drawing on Luc Boltanski and Laurent Thévenot's ‘orders of wort...
