Officially out @SMJ this month: onlinelibrary.wiley.com/doi/10.1002/... How is competing with the platform owner different than competing with another rival? Platforms have an advertising advantage, access to rivals' proprietary information, and they set the rules. Typically entrants don't have
Research Summary This study contrasts traditional entry dynamics with platform owner entry into a complementor market and examines cross-platform complementor response to competition with the platfo...
