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Not all entries are the same, nor do all firms respond in the same way. Entrants' market control and incumbents' prior positioning are in play! Excited to see our recent work with @aldona.bsky.social out in the recent issue of @SMJ!
Dec 1, 2024
Ahmadreza Mostajabi
Officially out @SMJ this month: onlinelibrary.wiley.com/doi/10.1002/... How is competing with the platform owner different than competing with another rival? Platforms have an advertising advantage, access to rivals' proprietary information, and they set the rules. Typically entrants don't have
Nov 29, 2024
Research Summary This study contrasts traditional entry dynamics with platform owner entry into a complementor market and examines cross-platform complementor response to competition with the platfo...
onlinelibrary.wiley.com
Competing with the platform: Complementor positioning and cross‐platform response to entry
Aldona Kapacinskaite