One of my weirder contributions to our shared culture was (probably) coining the hashtag #mprraccoon. It wasn't even on the MPR building, that was just the place you could see it from. But never pass up an opportunity for branding: www.mprnews.org/story/2019/0...
One year ago, a raccoon captured the imagination -- and hearts of many across the globe via social media -- for more than 24 hours in downtown St. Paul. Some MPR staffers looked back and recounted the...
#OnThisDay June 12 2018: First noticed by @mprnews.org employees, the "MPR Raccoon" causes a worldwide media sensation when it climbs 22 stories up UBS Plaza in downtown St Paul MN. Rescuers capture the animal from the roof the next morning and release it at an undisclosed location.
