Inlay

A study comparing media coverage and internet searches related to recent climate & biodiversity COPs reveals that the biodiversity COP received far less attention.⏳ Both crises are interlinked & best addressed together. More w/ Nature Portfolio : https://www.nature.com/articles/s44185-025-00082-w

We compared global media coverage and internet search interest in COP15—which resulted in the Kunming-Montreal Global Biodiversity Framework—with COP27, a climate-focused conference, and the popular American singer Taylor Swift. Despite the critical environmental and societal implications of biodiversity loss, COP15 received significantly less attention, even in highly biodiverse countries. Addressing this attention shortfall will be crucial for building the awareness and advocacy needed to achieve global biodiversity goals.

Thanks for helping get the word out! 💯% agree there should be more focus on the global biodiversity crisis BUT #IPBES12 in Manchester is getting some attention: since Sunday: 85 articles in 9 languages in 23 coutries...& that's before the launch on 9 Feb of the major new #BizBiodiversity Report!