The only goal is to grow engagement and followers for the social account.
This is rampant in media, ofc—the incentives of social being totally different (and sometimes at odds) from the incentives of writers + talkers.
First Love Island tiers of the season
Mina Kimes
Ooooh we got Netherlands v Japan today
This from @grantbrisbee.bsky.social on the Giants Pride Night situation is worth your time today.
It’s definitely sports misogyny grifting with the Becky-specific focus, given that many people said similar things about the identical issue.
But yes, what’s most weird to me is I haven’t seen data suggesting that “more engagement” actually leads to increased referral traffic in any way
Deleted my original post bc I don’t feel like getting aggregated which…yah 😭