This enrtire narrative is HILARIOUSLY undercut by the joint 26(f) filing between Patagonia and Pattie Gonia on Jun 1 which Turnip seems to have not read before updating their post on June 6.
storage.courtlistener.com/recap/gov.uscourts.cacd.1003309/gov.uscourts.cacd.1003309.24.0.pdf
JOINT REPORT Rule 26(f) Discovery Plan ; estimated length of trial 5, filed by Plaintiff Patagonia, Inc... (Gilchrist, Gregory) (Entered: 06/01/2026)
Patagonia’s lawsuit against Pattie Gonia is no longer just a trademark dispute.
It is a test of whether a company built on environmental credibility can recognize queer climate advocacy as an ally — or only as a brand threat.
Guuurl. Your slip is showing.
buff.ly/iX5SNDh
#Patagonia #PattieGonia
Patagonia’s lawsuit against Pattie Gonia may protect a trademark, but the real damage is reputational: a company missing the chance to support queer climate advocacy.
