Or the example in "Toxoplasma of Rage", with similar downsides:
"PETA can get everyone to pay attention to factory farming, but a lot of people who would otherwise oppose it will switch to supporting it just because they’re so mad at the way it’s being publicized."
slatestarcodex.com/2014/12/17/t...
I. Some old news I only just heard about: PETA is offering to pay the water bills for needy Detroit families if (and only if) those families agree to stop eating meat. Predictably, the move caused …