This is the formula behind FOX News, and FOX creator Rupert Murdoch learned it from UK tabloids.
PhoenixWomanMN
People WANT to be scared, aggrieved, furious. They ENJOY having their knee jerk resentments endlessly validated. Likewise, authors pitched against an almost infinite number of competitors for scarce public attention quickly learn the best way to win is to cater to these darker instincts.
