Also true of all kinds of tech products. I used to work with financial technology (fintech) companies on marketing and a failure to describe what the product did, how it did it better, or why anyone should care, was often the first stumbling block.
Ray Newman
These days I read a lot of videogame reviews for work reasons, and it's striking how many of them don't explain what the game *is*. What happens in it? What do you *do*?
