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For memories to stick, itโ€™s not just about the episode itself, ๐—ฏ๐˜‚๐˜ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ *๐˜„๐—ต๐—ฒ๐—ฟ๐—ฒ* ๐˜๐—ต๐—ฒ ๐—ฒ๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ ๐˜๐—ฎ๐—ธ๐—ฒ๐˜€ ๐—ฝ๐—น๐—ฎ๐—ฐ๐—ฒ. We found that spatial contexts (the โ€˜whereโ€™ ๐Ÿก) with reliable neural representations predict better reinstatement of the objects (the โ€˜episodeโ€™ โ˜•๏ธ ) experienced there.