My latest collaboration with students! Studying how promoted posts frame the use of alternatives to hormonal birth control. Framing Fertility: The Use of Rhetorical Appeals in Natural Cycles’ Sponsored Content on Instagram. Free eprints: www.tandfonline.com/doi/full/10....
Fertility apps, which help users track their menstrual cycles, are growing in popularity. To better understand how these fertility apps communicate to consumers, we consider rhetorical appeals made...
