Sellouts.
It’s never anything more than that.
Gen ai has no business in the film industry but Google doesn’t care, and apparently neither does A24. Money means more to them than that.
Mac
Google is investing $75M into A24 as part of an AI research partnership between the 2 companies.
They will look at using AI to create new tools for movie production & distribution.
(Source: www.wsj.com/tech/ai/goog...)