Director of Paragraph Operations, Beervana Worldwide Industries. (Also: the Beer Bible, Secrets of Master Brewers, etc.) [email protected]
www.beervanablog.com
Jeff Alworth
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The 70s and 80s were a heyday for beer commercials. The Pacific Northwest had their own genre of weirdness that buoyed them during consolidation. Rainier’s motorcycle and walking bottles, Oly’s Artesians (“I seen ‘em”) and Weinhard’s parochial Schludmiller ads were all massive here.
Once upon a time, beer commercials were so salient in American life that they sparked merchandise—and everybody repeated them to each other. Today they’re mostly bland in that corporate way, sometimes entertaining, but wholly disconnected from the drinker or the product. What happened?
Once upon a time, beer commercials were so salient in American life that they sparked merchandise—and everybody repeated them to each other. Today they’re mostly bland in that corporate way, sometimes entertaining, but wholly disconnected from the drinker or the product. What happened?
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🌊 The ocean just had one of its biggest years in a generation, and most people missed it.
Treaties in force. Species rebounding. Two landmark UN reports. $6.4B pledged in Kenya.
I recapped the whole thing. Wins + honest caveats. 🧵
Jeff Alworth
Jeff Alworth
Jeff Alworth
Jeff Alworth
Once upon a time, beer commercials were so salient in American life that they sparked merchandise—and everybody repeated them to each other. Today they’re mostly bland in that corporate way, sometimes...
Once upon a time, beer commercials were so salient in American life that they sparked merchandise—and everybody repeated them to each other. Today they’re mostly bland in that corporate way, sometimes...
www.beervanablog.com
Jon Corsiglia (he/him/el) | Eco-Economy Insider
I started publishing Fingers on Memorial Day Weekend 2020. More than half a dozen years later, the boozeletter continues to publish award-winning independent journalism about drinking in America. I (Fingers) lived bitch:
Has any campaign ever been as effective as "tastes great, less filling?"
