Maybe Shoemaker was the last App Store exec who was willing to seriously question the 30% fee (link). Many notable observers who are usually sympathetic to Apple have meanwhile questioned its extraction-at-all-costs strategy (e.g., Ben Thompson, John Gruber).
medium.com/@phillipshoe....
In 2008, Apple released the App Store and allowed developers to start submitting apps. Steve was adamant that we review each and every app…
