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"Uber and Lyft ... routinely charge different customers significantly different prices for the same rides, a monthslong Consumer Reports investigation has found. Across the routes we tested, the median difference between the lowest and highest price groupings was about 50 percent."
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Consumer Reports found Uber and Lyft use algorithmic pricing to give different consumers very different prices for the same rides.
www.consumerreports.org
Different Prices for the Same Ride: How Uber and Lyft Use AI to Get More Money Out of You - Consumer Reports
Justin Hendrix