Texas AG Ken Paxton is launching an investigation into popular energy drink Alani Nu over whether it's "deliberately marketing a potentially harmful product to an at-risk" (young) "population."
For more context on wellness-branded energy drinks like Alani Nu: www.statnews.com/2025/05/13/e...
The $22 billion energy drink industry is tapping into the aesthetics of health and wellness to reach new demographics and continue its exponential growth.
