The whole thing was designed to enrage anti-AI people so that they share it online and news stories get written about it, so that hiring managers see it. It worked spectacularly. And continues to.
web.archive.org/web/20241213...
A controversial billboard campaign in San Francisco featuring the provocative message 'Stop Hiring Humans' generated millions of impressions, sparked heated debate, and drove $2M in new ARR for Artisa...