"I'm Commander Shepard and Gatorade is my favorite drink on the Citadel."
Galen
Electronic Arts has launched EA Advertising, which it says will see it working with companies and agencies to add brands into games in a way that will "enhance, not disrupt, the player experience".
www.videogameschronicle.com/news/electro...
Brands will be able to work with EA on in-game content…
