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by @jimpick.com
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God FIFA is just the fucking worst.
7h
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FIFA demands all World Cup stadiums be free of references to corporations that aren’t FIFA sponsors. The marketing world has a name for this: “debranding.”
7h
The great World Cup "debranding" led one stadium sponsor to look for creative ways to shine despite the blackout.
www.washingtonpost.com
As FIFA forces stadiums to change names, one embraces its bland new brand
The Washington Post