I was interviewed by @wsj.com for their Saturday feature on China’s new cultural strategy. We discussed why Beijing is leveraging viral hits like #Labubu and #BlackMythWukong to reshape its image.
Read my full comments here: wsj.com/world/china/... #China #SoftPower
wsj.com
The soft-power image makers in Beijing ride plushy dolls and YouTube influencers to win hearts abroad
