This an interesting study, but to me it's missing one big factor - flavor! It identified four reasons for drinking alcohol (and for who) and mapped those to no/lo drinks:
-for the “buzz” (enhancement)
-to fit in (conformity)
-to facilitate social occasions (social)
-as a coping strategy
1/3
Tammy Coxen
'What is the point of a pint without alcohol? How drinking motives can help our understanding of who is consuming no/lo drinks' | @ias.org.uk www.ias.org.uk/2026/06/09/w...
Drinking motives help explain why people drink alcohol - so how do these motives interact with consuming zero alcohol products?