Our paper quantifies the potential impact of disclosures on a platform level and discusses how disclosures can be designed to mitigate engagement differences and other policy implications. (6/7)
Because disclosures reduce engagement — and engagement drives monetization and algorithmic reach — creators face a real incentive to hide or downplay their AI use. If creators find ways to subvert their AI usage, policies designed to create transparency may inadvertently undermine it. (5/7)