ARMY.
BTS at global scale
Culture, fandom, influence. Long-form analysis.
A.B. Brown University
M.S. Howard University
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https://substack.com/@bclyles?r=77j3ii&utm_medium=ios&utm_source=profile
BTS: More than a Boy Band
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Happy Anniversary to one of the greatest songs and a Billboard topper from the great band America, “Sister Golden Hair,” released June 14, 1975. Great music always stands the test of time #musyc #bts #btsarmy #poomusic
Happy 1-year anniversary to J-Hope’s Killin it Girl, released 6/13/25!
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Read my BTS articles at link in bio.
ARMY!!! Read my latest article. It discusses BTS ARMY’s growth from local fanbase to a global. transnational movement dedicated to BTS. Link in bio.
💜BTS released “N.O” on Sept 11, 2013 as the lead single from O!RUL8,2?, with the music video premiering on Sept 10.
#BTS #BTSARMY #nusic #KPOP
Happy 85th birthday to the legendary Bob Dylan, one of the greatest songwriters in history. “Like a Rolling Stone,” “The Times They Are a-Changin’,” “Blowin’ in the Wind,” and “Knockin’ on Heaven’s Door” still shape generations of artists and listeners around the world. #bts #btsarmy #music
New post, now live on Substack.
ARMY’s Global Pivot from a S. Korean Fanbase to a Transnational Digital Movement
I examine the global rollout of ARMY from S. Korea to Southeast Asia, Latin America, the US & beyond. I also discuss cultural & political resistance to BTS. #bts #kpop #BTSARMY
Released today in 1971, Marvin Gaye’s What’s Going On changed music with a message of social awareness & activism. Gaye defied Motown boss Berry Gordy to make the album, sealing his legacy as an iconic artist.
Rolling Stone ranks it the #1 album of all time. #bts #btsarmy #music #MarvinGaye #soul
“Beautiful,” released Oct. 1, 2013 is a special unofficial track of the O!RUL8,2? era. Performed by j-hope, Jimin, V, & JK, it was adapted from Mariah Carey and Miguel’s 2013 song “#Beautiful.” BTS changed the arrangement so much that it barely sounds/feels like the original.
#BTS #army #Kpop
In honor of BTS hitting Vegas again, I’m bringing this Daddy Seokjin from 5 years ago back on the skyline. You’re welcome! 😉
#DailySeokjin #진 #JIN #Seokjin #KimSeokjin #BTS #BTS_Jin #WorldwideHandsome
Hobi on IG
BTS WORLD TOUR 'ARIRANG' IN MEXICO CITY
💜🐿💜 #j-hope #BTS
🔗 www.instagram.com/stories/uarm...
🔗 www.instagram.com/p/DYOSQjOlFqx/
Video
‘Arirang’ is BTS' return to the K-pop moment it created : NPR www.npr.org/2026/03/20/n...
BTS: More than a Boy Band
BTS: More than a Boy Band
BTS: More than a Boy Band
BTS: More than a Boy Band
BTS: More than a Boy Band
BTS: More than a Boy Band
BTS: More than a Boy Band
Daily Seokjin⁷ 🐹
BipolarChef⁷ ⊙⊝⊜ 💜 🐳
jnfr ⁷🪭
Video
Video
YouTube video by BobDylanVEVO
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Part 5a. of the six-part series: BTS Started in a Broke Company – A Joke to the K-pop Industry
Four years ago, the boy band went silent — but not before setting off a chain reaction that would reshape the pop market, conquer the Grammys and prime the world for an inevitable comeback.
