In March, I went to watch France and Brazil play a pre-World Cup game—half the game from an on-field VIP club, half from the cheap seats. Today I’ve got an essay out about what live sports are for, which seems like something a lot of us are thinking about right now. www.bloomberg.com/news/feature...
As World Cup ticket prices top $10,000, a trip from the VIP area to the nosebleeds reveals what spectators are really paying for.
