This has been happening for decades - I remember in the 2000s there was an absurd piece of widely held conventional wisdom that NASCAR was the second most popular sport in the country and would soon challenge the NFL for first
mtsw
"The idea that there are huge swaths of the United States populace who want and need the right wing’s unreality—their alternative reality—is a farce: a gaudy, festering artifice constructed and maintained by a million people who need it to be real for financial, political, and cultural purposes."
www.liberalcurrents.com
The Kid Rock alternative halftime show is a symptom of the larger unreality constantly produced by the right.