This is the third iteration of G.I.F.T.’s Black-owned business guide. CEO Brandon Calloway said, in the past, when big events come to Kansas City, visitors stay and shop near areas that have been heavily promoted. These historically exclude where Black-owned businesses are concentrated.
Kansas City G.I.F.T, a nonprofit focused on growing Black entrepreneurship, will distribute a guide in June that features 30 Black-owned businesses. The hope is that the World Cup, predicted to bring in more prospective shoppers than Kansas City has ever seen at once, jumpstarts long-term growth.
