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The 2026 #FIFAWorldCup kicks off today, and fans attending could be paying anywhere from a few hundred dollars to well over $1,000 for the ticket alone. Why are tickets so expensive? Professor Övünç Yılmaz has insights ↓ https://bit.ly/4vzZ8o5
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A CU Boulder pricing expert explains what’s driving the high costs and how FIFA’s new ticket system works.
www.colorado.edu
Why World Cup tickets cost so much—and how pricing actually works
University of Colorado Boulder (CU Boulder)