I learned firsthand from Oliver Sweeney’s founder that an eponymous brand becomes a burden. He especially regretted it, after losing the business during the fallout from the 2008 economic crisis.
T.B. Cristão
Who owns my name after I sell my business? ft.trib.al/JjfPRVL | opinion
ft.trib.al
I want to use my name for new products, but my former backers are threatening legal action
