Worth a read. Have a listen too to the interview we did with Rob Topinka that we did a month or two back.
EngLangBlog
An expert comments…. www.theguardian.com/science/2026...
This word for outdoing or outshining others originated in the manosphere, but is now thoroughly mainstream. Why is it so popular – and should we be worried about slang that arises from toxic subcultur...