Most #MMM projects don't fail at the math. They fail at the human API.
Luca Fiaschi talked with Jim Gianoglio and @simonpoulton.com on the Measure Up Podcast about how #AI agents handle the full MMM chain, and what we're building with Decision AI
www.youtube.com/watch?v=AloZ...
YouTube video by Measure Up | Marketing Data & Analytics Podcast
