As the new (kind of ) Scot Gov plans how it’s going to prevent poor health, this new research should help their thinking on alcohol marketing restrictions.
Elinor Jayne
This is how alcohol marketing works:
👀 Capture attention
🍺 Trigger craving
⬆️ Increase drinking
In our latest blog, Dr Daniel Rudaizky of @curtinuniversity.bsky.social writes about new evidence showing this chain is causal.
So why are alcohol ads still everywhere?
www.ias.org.uk/2026/05/19/t...
The more attention people pay to alcohol adverts, the more they crave alcohol - and the more they go on to drink. New experimental evidence shows this isn’t just correlation: directing attention to ad...
