Managers and academics have long tracked unit sales as a key performance metric for video games. But in a world where games increasingly operate as services with fragmented monetization, sales no longer tell the full story. User engagement might be more meaninful. www.linkedin.com/posts/gjriet...
In the latest #PlatformPapers blog, Michiel Van Crombrugge (based on joint work with Stefan Stremersch) reminds us about the importance of analyzing the 'right' performance indicators.
For many year...
