The first test will be with Riot Games (2XKO, Valorant, LoL), where gifting 5 subs will grant at least 1 Bonus Sub.
Riot and Twitch tried nearly this EXACT promotion earlier this year, as a zero-pay sponsorship. But canceled it due to negative feedback.
bsky.app/profile/zach...
Zach Bussey 🍁
Twitch will soon test Category-Wide Promotions, which will allow advertisers to offer Bonus Subs across an entire category.
In most cases, it will be Gift X Subs, Get Y Bonus Subs.
Creators will be opted in by default, but can opt out.
