Populist radical right parties (PRRPs) predominantly appeal to negative emotions, like fear and anger. But this is not the whole story. @prxjournal.bsky.social, I ask to what extent and why PRRPs add positive emotions to negative ones in their appeals to voters. 🍹🍸 🧵
doi.org/10.1080/2474...
doi.org
Negative emotions are held to be at the very core of the emotional appeal of populist radical right parties (PRRP). Building on emerging studies that paint a more nuanced picture, I argue that appe...