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A new McCann study suggests consumers are in a growing trust crisis. The Truth About Global Brands report surveyed 20,000+ people across 20 markets and found that while 72% say prioritizing truth matters more than ever, 55% believe brands were more truthful 20 years ago.
The World Cup is expected to drive sex trafficking in the U.S. Agency DNA&STONE is running its own pro bono “Poison the Fantasy” campaign from Lumen Field’s opener through the tournament, using bold ads and real “Detestimonials” to confront buyers.
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Amazon is expanding ad opportunities through Alexa for Shopping, which merges its Rufus shopping assistant with Alexa+ and taps both shopping and non-shopping signals like music and recipe activity across hundreds of millions of shoppers and devices.
Advertisers can now target Walmart shoppers on YouTube and track when those ads drive sales through a new, invite-only partnership between Walmart Connect and Google that extends Walmart audiences into YouTube buys via Display & Video 360.
Google and The Trade Desk have let their Trusted Accountability Group (TAG) accreditations lapse, raising questions about TAG’s influence and the value of its anti-fraud and brand-safety seals.
EXCLUSIVE | Hewlett-Packard (HP) has tapped Publicis Media to oversee its global media account after a closed pitch. The move ends HP’s 17-year partnership with Omnicom Media Group.
Read more 👉 https://adweek.it/3SAXqV1
Brazilian fans make promessas, public vows like walking to church on their knees or not shaving until the trophy is won. Brahma’s “It’s OK to Believe” campaign echoed this, promising free beer nationwide if Brazil wins a sixth title, selling cultural belonging, not just transactions.
The @mlb.com is deepening its marketing tie-ins with major Hollywood studios by pairing star players with blockbuster film franchises in creative ads that promote both the baseball season and upcoming summer releases.
Alexa for Shopping is opening up new ad opportunities.
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Dentsu is bringing back 360i as a flexible “solution” inside its broader network across social, creators, and community. The revived 360i will be led by a four-person leadership team headed by Christine Cotter.
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One of adland's most influential accreditors is showing signs of strain as major players let their certifications lapse
