These breaks change the format of the game at such a fundamental level.
Tactics, uses of subs, fitness requirements, flow of the game, team momentum and more. All impacted.
It’s a reprehensible change by FIFA and transparently greedy executives all around.
E Anderson
NEW: I spoke to a number of sports media executives and soccer on-air talent about the World Cup hydration breaks.
Everyone believes they are here to stay. The money is too great for the host broadcasters/FIFA to pass up.
STORY: cbc.ca/sports/socce...
What was designed as a safety play for players has become a financial bonanza for broadcasters.
