‘Buy less’ campaigns don’t work
Dr Dallas O’Dell, the paper’s lead researcher from ICTA-UAB, said: “Based on our results, we advocate for degrowth communication strategies by non-commercial entities that empower groups or communities.” @lseusablog.bsky.social
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From Instagram ads to real-world behaviour, LSE research reveals why campaigns aimed at reducing consumption may fall short - and what this means for sustainability strategies.
