Start with comms and leadership. The old headline below is a glaring example and should never be allowed to appear. Voters don't want to hear what we have to do or should do but what, how and when we will do it. Govern and be seen to do it. Voters want to be led.
www.theguardian.com/uk-news/2026...
In his strongest intervention yet, PM says some features ‘shouldn’t be permitted’, while education secretary says things ‘are going to change’
