One of YouTube’s earliest fitness influencers pivoted to shortform video in 2021 and has built out her own fashion brand, which she promotes to her 11 million subscribers. “In 2021 I was like, I want to start sharing the process behind the design. People see me as a fitness instructor, which I am, b
“It would sell out products within hours, which is crazy because I really was just trying to share, like, ‘Hey, this is what I do.’”
