Something I see a lot is the daylight between "low cost is a powerful driver of mass behavior" and "low cost is a powerful argument in favor of something."
The former is MUCH more true than the latter.
David Weiskopf believes in you
1/ A common move in energy/climate public writing is: argue that decarbonization has shifted from a shared public sacrifice to a competitive advantage, contend that self-interest will drive the transition.
There’s truth here & I learn a lot from these voices — but this framing has important gaps. 🪡
