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Why do people buy organic food? Martin Ejnar Hansen, Yosuke Sunahara and I find it’s less about taste and more about trust. New paper in Organic Agriculture, plus explainer in @uk.theconversation.com theconversation.com/embargo-tbc-... doi.org/10.1007/s131...
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In both the UK and Japan, people who trusted the government were more willing to pay extra for organic food.
theconversation.com
Choosing to buy organic food depends more on trust than taste – what our new study in the UK and Japan shows
Steve Pickering