Why do people buy organic food?
Martin Ejnar Hansen, Yosuke Sunahara and I find it’s less about taste and more about trust.
New paper in Organic Agriculture, plus explainer in @uk.theconversation.com
theconversation.com/embargo-tbc-...
doi.org/10.1007/s131...
In both the UK and Japan, people who trusted the government were more willing to pay extra for organic food.