New York has a surveillance pricing disclosure law that uncovered this. Condé Nast will say "but we're offering this person a discount!" Of course that's not true of everyone. They are explicitly maximizing willingness to pay.
NY just passed a surveillance pricing ban (which has some loopholes)
David Dayen
Got this email this morning. The @newyorker.com (Condé Nast?) is using surveillance to price subscriptions...? And I haven't seen this reported on yet..?