Whiskey enthusiasts know that the more rare the release, the more money it could fetch on the secondary market. But distiller Jake Norris thinks collecting is beside the point. Here's how he's incentivizing folks to break the seal of his new specialty whiskeys.
www.denverpost.com/2026/05/27/c...
Jake Norris plans to release eight whiskey expressions over the next couple years. Though each will be a one-time offering, the former of Stranahan’s and Laws Whiskey House distiller is incentivizing ...
