Good insight here, and a reminder of an essential skill anyone working in the space needs to learn: how to identify the story PR wants you to tell vs. what the story actually is.
Giovanni Colantonio
Sorry, maybe I shouldn't say this but ahahah. I am very angry.
So I went to Xbox's Fan Fest event to attend a preview event. And it was the most flagrant display of wealth imaginable. Five stories filled with caterers and hundreds of smiling faces there to assure me of the brand's strength.
